Personal Care · AXE
Introducing a new AXE range to Gen Z
Introduce the new AXE range through everyday stories from young men in Indonesia.
Objective
AXE
Introduce the new AXE range through everyday stories from young men in Indonesia.
5Creator activated
TikTok
Strategy
Male creators reviewed the new variant through fragrance experience and relatable daily-use moments.
TikTok strengthened visibility and organic conversation.
View content referenceCampaign documentation
These portfolio references are a selection of campaigns documented in Teamfluencer’s campaign archive.