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Parenting · Mothercare

Mothercare - Parenting Storytelling with Mom Creators

Introduce Mothercare through recommendations and everyday parenting stories.

Objective

Mothercare

Introduce Mothercare through recommendations and everyday parenting stories.

50Creator activated
InstagramTikTok

Strategy

Mom creators shared natural family-use moments with relatable visuals.

Instagram and TikTok combined visual storytelling with short-form video.

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Campaign documentation

Mothercare — Campaign documentation 1Mothercare — Campaign documentation 2Mothercare — Campaign documentation 3

These portfolio references are a selection of campaigns documented in Teamfluencer’s campaign archive.